Buyer’s behavior is an inter-disciplinary study that has resulted from the advances in several areas of the behavioral sciences. A study of this kind is needed to facilitate and understanding of buyers’ behavior of African nation which has different types of culture, values, interest, and economic background compared to Asian and European countries. The main aim of the study is to identify the factors that influence the Buyers’ behavior on select electronics durable goods and also concentrate on evaluating the effectiveness of the factors in State of Eritrea towards the buyer’s behavior. The core of the study centers on the level of purchasing behavior and satisfaction.

Keywords: Buyer Behaviour, Electronic goods, Evaluating effectiveness, levels of purchase, Buyer satisfaction.

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