A STUDY AND IMPORTANCE OF CRM

The dynamic nature of business world has given ample scope and has broadened the horizons of service sector. Be it liberalization of Indian markets in early 90’s, privatization and globalization; each has a significant contribution in the boom of the service domain. The opening of Indian insurance market for the foreign players has been a bone of contention for a very long time. To maintain competitive edge and viability, insurance companies are focusing intently on delivering superior customer service and making the customer relationship strong with best facility.

Keywords:  Privatization and Globalization, Indian Insurance Market, Service Domain.

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